You probably know people who market to your same audience, but who aren’t competitors of yours. They have what would be called an industry-related, non-competing site. As you build your business you’ll want to keep track of websites such as these. You can use a spreadsheet to do this. There are many ways to take advantage of being involved and keeping aware of non-competing sites.
If you aren’t sure who I am talking about here then you should check out some industry news. Any industry-related websites are great for getting news about the industry you’re involved in. Non-competing sites are full of opportunities since there is no worry about them taking your audience or vice versa. You can freely curate the information they share and share it with your audience, too.
You want to find business owners who market to the same audience as you do, but who do not directly compete with you because their product doesn’t replace yours.
Once you have figured out who your non-competing industry partners are then you should try any one of the below tactics to attempt to create a partnership with them. They are in a unique position to help you as your target audience is similar but you don’t hurt their business if they promote you.
- Place Banner Ads to Run on the Site – Any non-competing site that allows ads that market to your audience is a good choice for placing any type of ad, including banner ads. Even if they do not have a link to place an advertisement, you can approach the site owner about putting a paid advertisement up. If you have an affiliate program, send them a free sample of your product and offer them a special affiliate deal.
- Volunteer to Contribute Guest Blog Posts – Most website owners struggle to fill their online real estate with plenty of original, well written, engaging content. Give them an offer they cannot refuse by offering to send free original content in exchange for a bio with a link to your products and services.
- Contribute to the Community Message Board – If the website has a message board, you should join it and become a regular contributor there. Ask and answer questions; share your expertise freely so that you can become part of that community.
- Join Group Chats – Some websites will offer group chats, teleseminars, webinars, and so forth. If you can justify the time and expense, not only should you join but you should also put yourself forward as an expert speaker or panelist.
- Write a White Paper and Send It to the Site Owner – A great way to introduce yourself to the site owner is to write and send them a white paper that explains a problem and solution that you solve and introduces them to your products and services.
- Interview the Site Owner – Audio and video are excellent forms of content for your blog. Ask the site owner to allow you to interview them for your blog. You can do it with audio or video via Skype or Google Hangout. If they are uncomfortable with that, you can use just voice. You can even write the interview.
- Create and Propose a Joint Venture Project – When you are known to the other individual and you’ve sufficiently shown them your work, and you’ve seen theirs, try to brainstorm a joint venture project you can work on then send them the proposal.
What tactic would you be willing to try today?