One of the first things I do every year before getting started on the business each year is to determine what my goals are. There are a multitude of goals that you can have as a business owner, from increasing brand recognition to increasing sales. No matter what your goal is it is very important to understand that for a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time specific. These are called SMART goals.
What the heck is a SMART goal?
You are probably thinking any goal is a smart goal…Well, SMART (and no I am not yelling it), it’s just an acronym.
- Specific – If you can’t name what you want to accomplish in precise terms, it will be hard to know whether or not you’ve even achieved success. It’s important to note whether or not you want to increase traffic, get more subscribers, or establish yourself as an authority, so that youíre not acting without any knowledge of where youíre going.
- Measurable – If you canít provide a number detail to your goal, how will you know whether or not you achieved the results you wanted? To translate that, consider stating that you want to increase subscribers to 1400 starting from 800.
- Attainable – It’s important to know your audience enough and yourself to know if what you are shooting for is possible. Look back on the past as a good indicator of how well your future could go, but don’t let it hold you back either.
- Realistic – If you have a goal of increasing subscribers, but you’re not leading them to your newsletter form sign-up, then you’re not being very realistic. Each campaign and goal must match each action that you take.
- Time – If you don’t set a time limit, you may never achieve your goal because you will be too tempted to procrastinate. Set deadlines that are realistic for the project that youíre doing, based on your industry and past experience.
Making SMART goals part of your repertoire will increase your success exponentially. The reason is that you will have an actual final goal as something youíre shooting for in order to succeed, instead of not having a clue where you are going. Plus, youíll be able to study the results to see if it worked. If it did not work, youíll be able to find ways to adjust for the future.
Are you ready to set some goals?
Here are a few marketing goals that you could have for your own business this year:
- Generate More Sales – While this may seem like an obvious goal, itís important to state exactly how many more sales you want to achieve, in what period of time, and for what product.
- Expand Online Presence – Every business today needs an online presence but the larger you build it, the more attention you get, and the more money you could earn.
- Increase Website Traffic – You want targeted website traffic, not just more website traffic. This will help you build your audience and potential sales.
- Get More Social Media Followers – More social media follows engaging with your posts can lead to an increase in so many other business indicators.
- Generate Leads – You want to nurture leads that can turn into sales.
- Grow Authority – The more authoritative your online presence, the better for all your other goals.
What is your biggest goal this year for your business? Share it below.