Branding: Do You Know Who You Are?

Branding: Do You Know Who You Are?

There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services? Your brand is the core of your marketing, the central theme around your products. Your...
Meet Your Unique Selling Proposition

Meet Your Unique Selling Proposition

Have you been following me?  I hope you are caught up.  If so you would have read (1) How to conduct market research, (2) 12 ways to use market research for your business, and (3) How to identify your ideal customer.  Now you are probably wondering what this all has...
How to Identify Your Ideal Customer

How to Identify Your Ideal Customer

The fact is about 20 percent of all your customers will generate 80 percent of your income. That is because the other 80 percent aren’t totally in line with your ideal customer. There is a way to improve your income exponentially, and that’s by hyper...
Do I need to improve my photography?

Do I need to improve my photography?

I teach in all of my Craft Entrepreneurship Classes, that there are three main tenants to being successful on an online platform from which you sell your handmade goods.  I feel like whether it is Etsy, ArtFire, Arftcra, etc these still hold true.  Here they are:...
How to Create Goals and Accomplish Them

How to Create Goals and Accomplish Them

One of the first things I do every year before getting started on the business each year is to determine what my goals are. There are a multitude of goals that you can have as a business owner, from increasing brand recognition to increasing sales.  No matter what...