Seven Ways to Spread Your Brand via Others

Seven Ways to Spread Your Brand via Others

So far this month we have covered what makes a strong brand and how to develop your unique story.  Now that we know who we are and what we are saying out loud its time to get some traction.  One of the best ways to do this is via non-competing websites. You probably...
How to Tell Your Unique Story

How to Tell Your Unique Story

Last week we discussed the core attributes of a strong brand.  This week will be focusing on how to tell your brand story… Your story is a compilation of all that you do and all that you are. It starts with your idea, your business card, your website, and every...
Branding: Do You Know Who You Are?

Branding: Do You Know Who You Are?

There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services? Your brand is the core of your marketing, the central theme around your products. Your...
What makes a strong brand?

What makes a strong brand?

It’s easy to forget how important something as intangible as “branding” is to a business’s success or failure. But, to have a long-term business model, branding is a lot more important than the particular products and services one offers today....
Meet Your Unique Selling Proposition

Meet Your Unique Selling Proposition

Have you been following me?  I hope you are caught up.  If so you would have read (1) How to conduct market research, (2) 12 ways to use market research for your business, and (3) How to identify your ideal customer.  Now you are probably wondering what this all has...
How to Identify Your Ideal Customer

How to Identify Your Ideal Customer

The fact is about 20 percent of all your customers will generate 80 percent of your income. That is because the other 80 percent aren’t totally in line with your ideal customer. There is a way to improve your income exponentially, and that’s by hyper...
Do I need to improve my photography?

Do I need to improve my photography?

I teach in all of my Craft Entrepreneurship Classes, that there are three main tenants to being successful on an online platform from which you sell your handmade goods.  I feel like whether it is Etsy, ArtFire, Arftcra, etc these still hold true.  Here they are:...
How to Conduct Market Research

How to Conduct Market Research

In order to conduct market research, you need to know a few different methods of research. Today, conducting market research is easier due to the relatively inexpensive technology you can take advantage of, some of which will be discussed below. The important thing is...
12 Ways to Use Market Research for Your Business

12 Ways to Use Market Research for Your Business

Market research is the best way to ensure longevity of your business. Many small business owners often overlook market research – to their detriment. Market research is an essential and ongoing component of all successful businesses. Here are twelve ways to use...
10 Questions to Ask Before Starting Your Own Business

10 Questions to Ask Before Starting Your Own Business

Deciding to become an entrepreneur is just the beginning. You know you want to own your own business and control your fate, but you’re not yet sure exactly what it is that you should do. Thankfully, by answering the following questions you can narrow down your...