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Mar28

Seven Ways to Spread Your Brand via Others

Posted on Mar 28 by

So far this month we have covered what makes a strong brand and how to develop your unique story.  Now that we know who we are and what we are saying out loud its time to get...

Mar21

How to Tell Your Unique Story

Posted on Mar 21 by

Last week we discussed the core attributes of a strong brand.  This week will be focusing on how to tell your brand story… Your story is a compilation of all that you do...

Mar14

Branding: Do You Know Who You Are?

Posted on Mar 14 by

There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services?...

Mar08

What makes a strong brand?

Posted on Mar 8 by

It’s easy to forget how important something as intangible as “branding” is to a business’s success or failure. But, to have a long-term business model,...

Mar01

Meet Your Unique Selling Proposition

Posted on Mar 1 by

Have you been following me?  I hope you are caught up.  If so you would have read (1) How to conduct market research, (2) 12 ways to use market research for your business, and...

Feb21

How to Identify Your Ideal Customer

Posted on Feb 21 by

The fact is about 20 percent of all your customers will generate 80 percent of your income. That is because the other 80 percent aren’t totally in line with your ideal...