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What makes a strong brand?

What makes a strong brand?

It's easy to forget how important something as intangible as "branding" is to a business's success or failure. But, to have a long-term business model, branding is a lot more important than the particular products and services one offers today. Think about the brands...

Meet Your Unique Selling Proposition

Meet Your Unique Selling Proposition

Have you been following me?  I hope you are caught up.  If so you would have read (1) How to conduct market research, (2) 12 ways to use market research for your business, and (3) How to identify your ideal customer.  Now you are probably wondering what this all has...

Do I need to improve my photography?

Do I need to improve my photography?

I teach in all of my Craft Entrepreneurship Classes, that there are three main tenants to being successful on an online platform from which you sell your handmade goods.  I feel like whether it is Etsy, ArtFire, Arftcra, etc these still hold true.  Here they are:...

How to Conduct Market Research

How to Conduct Market Research

In order to conduct market research, you need to know a few different methods of research. Today, conducting market research is easier due to the relatively inexpensive technology you can take advantage of, some of which will be discussed below. The important thing is...

12 Ways to Use Market Research for Your Business

12 Ways to Use Market Research for Your Business

Market research is the best way to ensure longevity of your business. Many small business owners often overlook market research - to their detriment. Market research is an essential and ongoing component of all successful businesses. Here are twelve ways to use market...

10 Questions to Ask Before Starting Your Own Business

10 Questions to Ask Before Starting Your Own Business

Deciding to become an entrepreneur is just the beginning. You know you want to own your own business and control your fate, but you're not yet sure exactly what it is that you should do. Thankfully, by answering the following questions you can narrow down your choices...

4 Things to Consider Before You Start Selling Your Crafts

4 Things to Consider Before You Start Selling Your Crafts

If you enjoy creating and you constantly hear people telling you that you should sell your creations, it may be time to voyage into the world of selling your crafts for money. Like all things, entering the world of selling crafts should be carefully planned out. There...

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