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Staying Consistent With Branding Using Design Cap

Staying Consistent With Branding Using Design Cap

One of the best ways to make an impression with the overall feeling of quality to your brand: Set up protocols and stick to them. Create a style guide and include your brand fonts, colors (use hex codes for consistency), logos and other elements. If you have web...

4 Useful Tips for Email Marketing

4 Useful Tips for Email Marketing

Email is one of the most personal advertising medium ever invented. Here are four of the many ways you can improve your email marketing results. ...

4 Distinct Ways to Get Content to Your Audience

Is your content finding its way to your whole audience? Even though you have a thorough content marketing plan, you may actually be missing some people, simply because of the format you’re presenting. Scientists and psychologists have studied the ways people learn for...

How to Sustain Profits by Creating New Products

How to Sustain Profits by Creating New Products

One of the most important ways to sustain profits in your handmade business is to create new products and service that your targeted audience will be eager to buy. You can accomplish this in a number of ways, but I will talk about three major ones here. Expand Your...

Creating A Successful Business Through Planning

Creating A Successful Business Through Planning

If you are a business owner, or are contemplating starting your own business, you need one thing -- A STRATEGIC PLAN! If you don't have a strategic plan, you are destined to fail. The creation of a efficient and effective business plan can mean the difference between...

Determining Your Online Marketing Goals

Determining Your Online Marketing Goals

One of the first things you need to do when starting an online business or a new marketing campaign is to determine what your online marketing goals are. Do you want to increase sales conversions, get more traffic, improve your reputation or expand your brand? It is...

Are You Ready to Own Your Own  E-Commerce Business ?

Are You Ready to Own Your Own E-Commerce Business ?

The following questions will help you weigh your personal characteristics and beliefs against the realities of business ownership. Don’t worry if you find that a few of the questions reveal doubts or weaknesses. Nobody’s a perfect match for any profession. But if you find many of the questions troubling, you may want to rethink your decision to go into business.

Seven Ways to Spread Your Brand via Others

Seven Ways to Spread Your Brand via Others

So far this month we have covered what makes a strong brand and how to develop your unique story.  Now that we know who we are and what we are saying out loud its time to get some traction.  One of the best ways to do this is via non-competing websites. You probably...

How to Tell Your Unique Story

How to Tell Your Unique Story

Last week we discussed the core attributes of a strong brand.  This week will be focusing on how to tell your brand story... Your story is a compilation of all that you do and all that you are. It starts with your idea, your business card, your website, and every...

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