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4 Distinct Ways to Get Content to Your Audience

Is your content finding its way to your whole audience? Even though you have a thorough content marketing plan, you may actually be missing some people, simply because of the format you’re presenting. Scientists and psychologists have studied the ways people learn for...
How to Sustain Profits by Creating New Products

How to Sustain Profits by Creating New Products

One of the most important ways to sustain profits in your handmade business is to create new products and service that your targeted audience will be eager to buy. You can accomplish this in a number of ways, but I will talk about three major ones here. Expand Your...
Determining Your Online Marketing Goals

Determining Your Online Marketing Goals

One of the first things you need to do when starting an online business or a new marketing campaign is to determine what your online marketing goals are. Do you want to increase sales conversions, get more traffic, improve your reputation or expand your brand? It is...