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Determining Your Online Marketing Goals

Determining Your Online Marketing Goals

One of the first things you need to do when starting an online business or a new marketing campaign is to determine what your online marketing goals are. Do you want to increase sales conversions, get more traffic, improve your reputation or expand your brand? It is...
Seven Ways to Spread Your Brand via Others

Seven Ways to Spread Your Brand via Others

So far this month we have covered what makes a strong brand and how to develop your unique story.  Now that we know who we are and what we are saying out loud its time to get some traction.  One of the best ways to do this is via non-competing websites. You probably...
How to Tell Your Unique Story

How to Tell Your Unique Story

Last week we discussed the core attributes of a strong brand.  This week will be focusing on how to tell your brand story… Your story is a compilation of all that you do and all that you are. It starts with your idea, your business card, your website, and every...
Branding: Do You Know Who You Are?

Branding: Do You Know Who You Are?

There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services? Your brand is the core of your marketing, the central theme around your products. Your...