Posted by on Apr 16, 2016 in Business Tools | 0 comments

There are only two things that matter in marketing IMO.  One of them is: email marketing

A crucial part of any online business is keeping in contact with your customers. The only way you can do that is with email. In these days of massive bulk emails, email certainly has its disadvantages, but it’s still one of your most effective tools in the battle for your customer’s business. While we would all love to have such a killer website and product that every visitor would purchase our stuff on their first visit, the reality is that just isn’t going to happen.

In fact there is a common customer journey for every potential customer. It is commonly known in the marketing world as AIDA (Attention, Interest, Desire, Action).  Here is an example of the customer journey funnel.

AIDA-funnel-for-online-marketing-strategy

(source)

You can expect between 1 and 10 percent of visitors to make a purchase on their initial visit to your website (conversion rate) and between 10 and 33 percent to give you their email address (signup rate). Often visitors weren’t intending to buy any product but were after more information on your subject.  Studies show it often takes 7 communications before a customer will buy a product.

The power of collecting an email address is amazing.

The power of email marketing is that you can move customers easily through the funnel.  From awareness to interest to desire and hopefully at the end action.  If you are lucky they buy from you, but if not at least you know that you put in a good faith effort and gave them the information they required to make the right decision.

If you are ready to start your email list then you will love my latest edition to my library, Write a Top Notch Newsletter, which will walk you through the process of setting up your list, collecting subscribers, and finally coming up with a content plan.