Seven Ways to Spread Your Brand via Others

Seven Ways to Spread Your Brand via Others

So far this month we have covered what makes a strong brand and how to develop your unique story.  Now that we know who we are and what we are saying out loud its time to get some traction.  One of the best ways to do this is via non-competing websites. You probably...
How to Tell Your Unique Story

How to Tell Your Unique Story

Last week we discussed the core attributes of a strong brand.  This week will be focusing on how to tell your brand story… Your story is a compilation of all that you do and all that you are. It starts with your idea, your business card, your website, and every...
Branding: Do You Know Who You Are?

Branding: Do You Know Who You Are?

There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services? Your brand is the core of your marketing, the central theme around your products. Your...
What makes a strong brand?

What makes a strong brand?

It’s easy to forget how important something as intangible as “branding” is to a business’s success or failure. But, to have a long-term business model, branding is a lot more important than the particular products and services one offers today....
Meet Your Unique Selling Proposition

Meet Your Unique Selling Proposition

Have you been following me?  I hope you are caught up.  If so you would have read (1) How to conduct market research, (2) 12 ways to use market research for your business, and (3) How to identify your ideal customer.  Now you are probably wondering what this all has...