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How to Tell Your Unique Story

How to Tell Your Unique Story

Posted by on Mar 21, 2017 in Strictly Business | 0 comments

Last week we discussed the core attributes of a strong brand.  This week will be focusing on how to tell your brand story… Your story is a compilation of all that you do and all that you are. It starts with your idea, your business card, your website, and every product that you put out there. It includes your social media and your blog.  Due to this,...

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Branding: Do You Know Who You Are?

Branding: Do You Know Who You Are?

Posted by on Mar 14, 2017 in Business Tools | 0 comments

There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services? Your brand is the core of your marketing, the central theme around your products. Your brand is not your Logo or your Company Name, unless of course you are Microsoft or the Yellow...

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What makes a strong brand?

What makes a strong brand?

Posted by on Mar 8, 2017 in Strictly Business | 0 comments

It’s easy to forget how important something as intangible as “branding” is to a business’s success or failure. But, to have a long-term business model, branding is a lot more important than the particular products and services one offers today. Think about the brands you have come to know and love and how they have adapted over the...

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Meet Your Unique Selling Proposition

Meet Your Unique Selling Proposition

Posted by on Mar 1, 2017 in Business Tools | 0 comments

Have you been following me?  I hope you are caught up.  If so you would have read (1) How to conduct market research, (2) 12 ways to use market research for your business, and (3) How to identify your ideal customer.  Now you are probably wondering what this all has to do with each other.   Very simply it is: Why should a customer buy from YOU versus the...

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