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Deciding to become an entrepreneur is just the beginning. You know you want to own your own business and control your fate, but you’re not yet sure exactly what it is that you should do. Thankfully, by answering the following questions you can narrow down your choices and finally find your place in an entrepreneur world.

  1. What are your interests?  While you don’t need to be an expert in the business you choose to start, it will help you get ahead of the game if you have some interest in it already. If you have a passion for it, all the better for you. What’s more, if you are actually an audience member for your business idea, then that’s even better because you will already have a lot of the information you need to get started.
  2. What type of personality do you have? Are you a loner? Do you enjoy spending long hours in front of your computer or would you like to do something that is more active? Do you like being with a certain type of person? Are you a morning person or a night person? When you identify how you work best and whom you work best with, it will help narrow down your choices.
  3. What skills do you have? Even if you’re not sure yet what you want to do, identify your skills. Do you enjoy people? If so, what kind of people do you like the most and who would you like working with the most? Often starting with your target audience is the best way to choose a business. If you can narrow down your skill level and the type of people you want to work with, you can get far in choosing a business to start.
  4. What skills can you buy? When you start a business it’s important to realize that you cannot (and should not) do everything. If your budget is super tight you might have to start with what you know instead of what you can buy. However, knowing what you can buy will help you imagine the future as your business grows.
  5. What skills should you learn?  If you’ve realized you have holes in your skill level, are they skills you can learn? If something has come to mind that needs licensure, can you get it? How long will it take? What will it cost? How will you get to the class; are they online or offline?
  6. What resources do you have? Some of the resources you already have might be a computer, internet access, and even your skills and people that you know. Make a list of any resource, be it a person, place or thing that can help you reach your business ownership goals.
  7. What resources do you need? As you listed resources you have, you likely came up with some resources you do not have but need. Don’t panic; just make the list and think about listing them in order of “must have” to just “want to have.”
  8. What is your risk toleration level? Everyone has a certain level of risk aversion. One way to look at it is to ask: how much can you stand to lose without destroying your marriage, losing your home, or giving up time with your children?
  9. How much time do you have to devote? If you currently have a job that you have to go to, and want to start a business part time, it’s important to still identify how much time you can realistically devote to getting a business off the ground right now. Even if it’s just two hours a night after dinner, there is something you can do to start a business. But, the amount of time, along with the other information youíve gathered will help narrow down your choices.
  10. How much starting capital do you have? Don’t panic if you have nothing to get started, but it’s good to be accurate and know what you have. Figure out if there are things you can sell quickly to gather some money to get started. If you have a number in mind then youíll know which business ideas are out of bounds and which ones you can truly make happen. This is not the time for pie-in-the-sky thinking; this is a time to be realistic.




Answering these questions can help you determine the area you should enter into as an entrepreneur. Giving the next steps after your self-evaluation a lot of thought and consideration as you craft a plan of action will ensure your success today and in the future.