Seven Ways to Spread Your Brand via Others
So far this month we have covered what makes a strong brand and how to develop your unique story. Now that we know who we are and what we are saying out loud its time to get...
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Last week we discussed the core attributes of a strong brand. This week will be focusing on how to tell your brand story… Your story is a compilation of all that you do...
Branding: Do You Know Who You Are?
There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services?...
What makes a strong brand?
It’s easy to forget how important something as intangible as “branding” is to a business’s success or failure. But, to have a long-term business model,...
Meet Your Unique Selling Proposition
Have you been following me? I hope you are caught up. If so you would have read (1) How to conduct market research, (2) 12 ways to use market research for your business, and...
How to Identify Your Ideal Customer
The fact is about 20 percent of all your customers will generate 80 percent of your income. That is because the other 80 percent aren’t totally in line with your ideal...